FinPro:

Count on exact targeting.

Pull off the most complicated campaigns…

with unique data-driven targeting, audience insights, delivery expertise and optimisation in one place. Our financial services team has built the exclusive partnerships, tools and techniques to make sure you’re never guessing.

 

 

Here’s how we do it:

 
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Make no assumptions.

Never take your audience for granted. Find hard-to-reach prospects thanks to exclusive data partnerships, commissioned research and social-listening insights.

You might need to reach specific professionals or a mix of investor types. For every brief, we use up-to-the-minute research from real prospects to build a picture of your most receptive audience. Along with exclusive access to data from across the industry, it means we can identify nuanced groups without averages or assumptions.

 
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Consider all options.

Find your prospects when they need you most, with a combination of layered targeting and tailored delivery that’s designed around the data.

You need a strategy as nuanced as your audience. From creating a bespoke whitelist to geo-targeting an office block, we’ll mix techniques to isolate your audience. Then, we’ll reach out through a range of digital channels that we know they use and engage with.

 
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Follow every move.

Start ahead with insights from hundreds of our previous financial services campaigns, and follow your audience with new tools or optimisation approaches.

Your audience’s behaviour changes with every new trend, medium and market shift. We use extensive data from our previous work to make sure you hit the ground running. We constantly introduce new tools and techniques to stay at the forefront. And when your campaign is live, we adjust our strategy with every new insight.

View case studies on FinPro:

BlackRock: Targeting both self-directed and professional investors.

KPMG: Reaching the UK financial community.

NatWest: Targeting mortgage intermediaries aligning NatWest as the smart lender.

 

Get in touch to discuss your FinPro needs.