Target mortgage intermediaries to align NatWest as the smart lender.
Client: NatWest for intermediaries
Sector: FinPro
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NatWest’s main objective was to be the preferred mortgage lender for intermediaries seeking to place mortgage business.
This campaign aimed to increase recognition and engagement within the intermediary market ultimately positioning NatWest as one of the leading intermediary lenders.
The challenge and setting an objective.
Encore’s solution.
We used a range of targeting strategies to reach the mortgage intermediary audience. One that yielded particularly good results was our exclusive data targeting. By optimising our exclusive partnerships with the likes of Mortgage Introducer and Financial Reporter, we were able to successfully reach the broker market and generate excellent results with a high CTR that continued to grow month-on month.
Services used:
Consented Data
Contextual
Premium Whitelisting
The results.
CTR far exceeding our benchmarks.
The consented data strategy has performed extremely well delivering a CTR far exceeding our benchmarks for campaigns.
Engaged well with audience.
Bespoke key word segments were created for this campaign and these engaged well with the intermediary audience, generating great CTR’s.
Best visual response on Finance sites.
This campaigns creative resonated best on finance related sites.
