Positioning KPMG as a thought leader within digital transformation.
Client: KPMG
Sector: FinPro
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The challenge and setting an objective.
KPMG came to Encore to reach the UK financial community with a consistent, authoritative approach, and to position KPMG as a thought leader within digital transformation.
The camaign delivered qualified traffic to a dedicated website showcasing the latest video and whitepaper content, across a 9-month period.
Encore’s solution.
We synced our audience data pools with Twitter and Mediamath over the campaign period and delivered multiple, staged brand and content-led messaging from contextually relevant environments across our premium whitelist of websites.
All digital activity was synchronised with out-of-home tactical activity (Canary Wharf Tube sponsorship and taxi liveries) for maximum impact, online and offline.
Services used:
Consented Data
Contextual
Event Targeting
Premium Whitelisting
Re-targeting
The results.
Delivered over 20,000 users.
We delivered over 20,000 users to the campaign across the nine month period; time spent on site.
500 new business leads.
Time spent on site averaged 3 mins and 500 new business leads were generated.
Success made this a recurring campaign.
The success of the Changing Futures activity means this has now become a recurring campaign in the KPMG marketing calendar.
