Tools + Compliance.
Fix your sites on the future.
Follow every advancement in regulation or technology, and build towards better advertising for you and your prospects. In an industry that moves at the speed of clicks, we’ve done this long enough to know that only innovation lasts.
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Move with best practice, not someone else’s interests. We stay tech-agnostic, to adopt the latest tools and techniques with every industry shift.
Finding your audience comes first. So, we constantly introduce new targeting methods, technology and insight partnerships to make sure we can isolate the most elusive prospects. From new social listening tools to different private advertising marketplaces, we look to innovate at every stage of your campaign.
Go where
your audience takes you.
Learn constantly – not just from your own campaign, but from over six years of similar briefs from your industry. We store it all in our database Sigma.
Every brief is unique, but you can still build your strategy on a wealth of testing and knowledge. We analyse your requirements against our previous work in your industry, creating a bespoke approach that’s informed by years of experience. It means we know what works, and evolve our approach with every campaign.
Get a
racing start
on innovation.
Stay ahead of
the fraudsters.
Make sure you get what you’re paying for, and keep your brand safe. We fight ad fraud with the highest traffic filtering standards, pre-bid segments, bespoke whitelisting for brand suitability and a robust takedown policy. You need to know you’re safe from click farms, domain spoofing and beyond. So, we’re adopting the ADS.txt initiative and working with verification partners MOAT and DoubleVerify. You’ll always know viewability percentages, brand safety performance, and get reports on any ad fraud occurrences.
Hit the highest
compliance standards.
Maintain exemplary privacy, choice and user experience. We’re Gold 2.1 Standard Certified by the IAB UK. To support the change that drives improvement in the industry and ultimately safeguards your brand, we’re committed to LEAN ad standards and data privacy. We work with independent bodies such TAG and are certified in their Brand Safety Program and have obtained our JICWEBS DTSG brand safety certification for three years in a row. We also actively promote best practice throughout our network of partners.
Contact us.
Ready to meet your audience?
We’ll introduce you.