Alex Lakin 18/03/2024 Alex Lakin 18/03/2024

A cookie-free journey: The time has come

Journey with Alex in his new blog series, "A cookie-free journey", for an authentic perspective on the shifts in digital advertising and insights into how user experiences are evolving.

Abigale Borsberry 08/12/2023 Abigale Borsberry 08/12/2023

What gets measured gets managed: Measuring digital ad emissions

The spotlight has now turned towards measuring carbon emissions in the digital marketing industry, a pivotal shift at a crucial moment. Here’s what you need to know.

Abigale Borsberry 30/11/2023 Abigale Borsberry 30/11/2023

Metrics that Matter: The carbon impact of digital advertising.

As Q4 fast approaches and another year has gone by in a blink of an eye – this research looks at B2B trends around the festive period, and how brands can start to capitalise on this time of year to create real business opportunity.

Rushil Pithia 05/10/2023 Rushil Pithia 05/10/2023

Q4, the final stretch: B2B trends to boost year-end success

As Q4 fast approaches and another year has gone by in a blink of an eye – this research looks at B2B trends around the festive period, and how brands can start to capitalise on this time of year to create real business opportunity.

Sarah Cowan 25/07/2023 Sarah Cowan 25/07/2023

To view or not to view – that is the question…

With the results of our own research on the topic, Sarah Cowan dives deep, looking at how the industry is moving away from viewability onto a more attention metric-based view.

Alex Lakin 23/06/2023 Alex Lakin 23/06/2023

Embracing change in the ad tech universe

The ad tech industry is facing a lot of new challenges. It's being pulled in a lot of different directions. Our very own Alex Lakin shares his take on the 3 biggest topics facing the industry today, addressability, carbon reduction and artificial intelligence (AI).