Encore Digital Media was born in 2013 out of a need for specialism within the B2B advertising sector around programmatic media placement against business and technical audiences.

As a true specialist we strive to deliver best in class service in using our industry experience, cutting edge technology and the best personnel. Using our methodology of ‘audience first’, we are now delivering success for our clients in the automotive, finance and professional services verticals as well as B2B.



Marc Mendoza

Non-Executive Chairman

Marc began his media buying career in 1983 . He ended up as Chairman and CEO of Havas Media through a combination of punctuality, volume and nice suits. A natural in deal making, financial diligence and building results based-cultures means Marc has a proven track record with shareholders.

Since leaving corporate life in 2013, Marc has had several non-exec roles amongst media businesses and is a serial investor in start-ups. After a recent two year stint in USA, Marc’s role as Non-Executive Chairman at Encore is now his only involvement in media.

An ex-bookmaker, charity auctioneer and, despite industry pressure, an avowed teetotaler, Marc is happiest on a beach with his family and dogs. He also strives to wear shorts in any weather.  


Dan Shaw

CEO and Co-Founder

As Joint CEO, Dan co-founded Encore Digital Media in 2013. Ensuring the team delivers the best possible work to all partners, he stays one step ahead of the industry, bringing new products to market that really make a difference.

Dan spearheaded the UK’s first full service Publisher Trading Desk at IDG. Having worked in publishers since graduating, B2B was a consistent focus, as he helped B2B marketers engage with their audiences effectively.

Partial to a flutter or two, it was Dan’s love of horse racing that inspired the company’s name - Auroras Encore was the 2013 Grand National Winner. A man of simple pleasures, he’s happiest in his garden, cooking and eating al fresco with friends, especially if there’s a well-stocked wine rack within reach.


Guy O'Brien

CEO and Co-Founder

Joint-CEO and co-founder, Guy runs the business day-to-day, working with Commercial and Delivery teams to achieve best in class service for all clients. Hiring talented people and building an environment in which they can flourish is a key focus.

Since 2000 Guy has worked across digital media in all its guises for small, medium and large agencies as well as start-ups and publishers. B2B media is a speciality.

Guy’s Mastermind specialist subject would be 1950s Hollywood and indeed, an alternative career in showbiz did once beckon: Guy is a former child model and actor, and alumnus of the Sylvia Young Stage School.



Financial Director

Marc is our Finance Director with overall responsibility for all accountancy at the company. Before joining Encore Digital Media he spent 15 years in the construction industry as a senior financial manager, running the Glasgow office of J Murphy & Sons Ltd.

Most at home in the great outdoors, Marc is a keen cyclist, golfer and football fan. His happy place is a sunny day on one of Scotland’s finest golf courses, playing 18 holes with his daughter (provided they both have a good round!)


Stephen Noble 

Client Director

Stephen joined the Encore Digital Media team at the beginning of 2019 as Client Director, spearheading our client-facing teams as well as leading on sales, advising on strategy and heading up the delivery of high quality programmatic solutions.

Vastly experienced, Stephen draws on over two decades’ worth of experience in the media space, now specialising in programmatic. 

He likes to play the odd game of tennis, in fact, he once teamed up with Pat Cash for a spot of doubles! Away from the court Stephen likes to flex his culinary skills in the kitchen. It must be something in the blood as he’s proud to be a (very) distant relative of Nigella Lawson.




Head of Automotive

Russell heads up Encore’s Automotive division which launched in Jan 2017, working with all areas of the business to develop in-market car buyer and Fleet solutions for clients.

His digital media career began in 2006, with automotive media quickly becoming a speciality and a passion.

Russell is a proud Blockbusters champion, achieving two gold runs and scooping a Walkman and some camping equipment. He won’t be drawn on whether or not he asked Bob for a ‘P’.



Commercial Manager - Automotive

As Commercial Manager, Georgina is responsible for new business development and daily account management of Encore’s agency relationships.

With 14 years of commercial experience, Georgina started off selling classified adverts in The Loot newspaper and worked her way up through the publishing ladder with extensive experience in the Automotive market along the way. She joined Encore in 2018.

In her spare time, Georgina is a keen chess player and wine taster, but finds the two don’t always mix. She has a WSET level 1 wine qualification finds it hard to turn down a good glass of red.


Ryan Bowyer

Commercial Manager - Automotive

Ryan started his media career 11 years ago, firstly in B2B and later he moved into the B2C space, working across outdoor, radio and print and digital.

Joining Encore in December 2018, Ryan’s role as Commercial Manager sees him working closely alongside agency partners to execute and deliver industry leading digital campaigns within the automotive team.

Ryan is a craft beer and burger enthusiast, which is a handy combination, and is better travelled than most Amercians, having visited 15 US states. When on the ground Ryan can be found enjoying football, rugby or any type of combat sports.

Elizabeth Hiscoke 

Business Development Director - Agencies

Liz joined the team in 2015. She is responsible for agency sales and new business, working with large network agencies and smaller independents.

Her working life started at Nespresso as a Sales Rep, where she drew on her love of presenting, honed during her politics degree at the University of Exeter.

Liz is a keen SCUBA diver, skier and traveller. As a former non-commissioned officer in the British Army, she’s also assured of an extra chocolate biscuit during the tea run.




Head of B2B

Kathryn on our B2B team is responsible for servicing the large network agencies and specialist B2B agencies. She’s constantly on hand to help manage client accounts whilst simultaneously striving to build Encore’s client and customer base.

She also holds the acclaimed position of team Social Secretary, so on the side she can be mostly found planning Encore’s social calendar.

Outside (sometimes inside) of work, Kathryn considered herself a keen cyclist, whether that be in her spin class or her route to the pub. Either or.

Olivia Rainford

Commercial Manager - B2B

Olivia joined the Encore team in September 2019 as Commercial Manager for the B2B team where she works on new business within agencies as well as growing the B2B channel. She is also responsible for delivering digital campaigns and maintaining agency relationships. 

Olivia’s career started out in media on the publisher-side at Ebiquity, she then moved on to Mediaforce. 

In her spare time, you’ll find her in the stands supporting her favourite rugby team, the Leeds Rhinos or performing Will Smith and Jay-Z rap songs perfectly in the karaoke booths of London. 



Account Director - B2B

Arriving at Encore as our Account Director for B2B Sales, Nick is originally from Sydney and has now made a new home in the heart of London. He started his career at Group M and worked his way up from Account Executive to Senior Account Manager in just three years!

His expertise in programmatic solutions for a range of agencies and clients is hugely beneficial in the B2B networks space.

Harry Jackson

Account Manager - B2B

As B2B Account Executive, Harry maintains a high level of service across our B2B accounts and introduces new partners to our products and services.

Prior to joining us in May 2018, Harry worked in Data Recruitment. There he gained a vast amount of knowledge and experience in areas such as technical programmatic, business development and account handling.



John Perry

Head of Financial

John leads Encore’s Finance division which launched in February 2019. He and his team work with investment, asset and wealth management companies whilst exploring niche avenues such as FinTech and cryptocurrency. 

His media career began 12 years ago, spanning over a large range of sectors. More recently, John specialised in finance with a key focus on the wealth management and investment sector. 

Outside of work, John is a keen Sunday league football player where he proudly captains the Bostall Rangers FC. However, if he’s not on the pitch, you might find him making divots in one of Kent’s beautiful golf courses!

FranCesca ramsey

Commercial Manager - Financial

Fran started her media career working in classified sales at the Bedfordshire on Sunday and went on to work for other B2B publications. 

She joined Encore’s Finance team as Commercial Manager in September 2019 where she focuses on finding potential new business opportunities in finance along with account management. 

As a child, Fran was an avid Irish dancer and still likes to show off her skills (after a glass of wine or two!)





Head of Marketing

As the appointed Head of Marketing, Alex is responsible for Encore’s marketing strategy which spans across social media, sales planning, events, partnerships and PR.

Alex started her career in insights and technology at Channel 4 then moved to the Film industry at Sony Pictures, honing her skills in digital marketing and creative execution.

Born and bred in Brighton, Alex enjoys long walks with her miniature dachshund, Pickle. She hopes that her dog will become an Instagram sensation but has yet to uncover his defining talent (other than his ability to imitate a hot dog).



Kristen Sesto

Head of Audience

Kristen is Head of Audience, leading the effort to ensure data and insight is at the heart of everything Encore does. Her team is responsible for testing, tracking and refining all audience targeting solutions to make sure they stay on top and ahead of an industry that changes daily.

Firmly rooted in data and analytics, Kristen has spent four years working in both the UK and US markets, managing audience targeting and data management platforms for agencies and publishers.

Encore’s resident American from New York state, when Kristen’s not making data-driven decisions she’s creating her own brand of scented soy candles.


Abi Borsberry

Business Integration Lead

Abi works with the Audience team as Co-ordination Manager. She streamlines workflow across all departments as well as working with publisher, media and data partners.

A publishing stalwart, she’s spent the last 14 years in the sector, including 11 years at City A.M running its production and operations.

One of Abi’s greatest achievements is riding in a 4-man bobsled down the world’s fastest track in Canada, reaching speeds of over 100mph. She assures us there’s video evidence!



Senior Audience Strategist

Our Senior Audience Strategist, Danielle, is focussed on using data effectively to inform delivery and accurately target the right users, at precisely the right time. She is one third of the well-oiled cog that sits between team Client and Delivery teams.

Born and raised in Greater Manchester, Danielle studied Physics with Philosophy at the University of York. After 22 years in the North, and a brief stint in South East Asia, she joined our London office.

Outside work we are told that partying with Usain Bolt and walking in front of Anna Wintour are ‘no big deal’ for Danielle.




Alex Lakin

Head of Delivery

As Head of Delivery, Alex joined us in 2014 and now oversees the Delivery team at Encore. His role includes ensuring that all campaigns, from set up to completion, meet and exceed client expectations.

Alex formerly worked for the Royal Mail Group. He’s a graduate of Loughborough University having studied International Relations.

Alex is the tiniest bit Australian, but has yet to master the dark arts of the boomerang.



Delivery Director

As the Senior B2B Delivery Executive in the Ad Ops team, Daniel sets up and maintains campaigns for a range of clients, ensuring KPIs are met, reporting and analysing key campaign and data and optimising to improve campaign performance.

Daniel joined Encore in 2016 fresh from university, having graduated from Birmingham with an Economics and Geography degree.

A Taylor Swift superfan, Daniel is also a viral superstar in his own right, with over 25,000 views on his YouTube Geography revision videos.



Senior B2B Delivery Executive

As a Senior Ad Op Executive, Tom creates, manages, optimises and reports on Encore’s campaigns in the B2B arena.

A University of Birmingham Geography graduate, Tom joined the Ad ops and delivery team at Encore in 2018.

Half English, half Brazilian, Tom’s middle name may sound like a snack (Praetzel) but he is anything but a couch potato, coaching badminton and competing in 20-mile night time chase hikes (wowzers!)



Senior B2B Delivery Executive

As one of our Senior B2B Delivery Executives, Amy enjoys the hands-on approach to campaigns and seeing a project through from start to finish.

Amy first studied Engineering Geology before moving into Media, starting at Amnet Group as a Trader and then moving on to the Collective as part of the Ad Ops team.

 Amy is a true sports star and enjoys rowing (a bit too much) and is usually found speeding across the Thames with the Vespa Club. On her rare appearances on dry land, she enjoys a G&T in a local bar.


Ellie maynard

Junior Automotive Delivery Executive 

As one of our Automotive Delivery Executives, Ellie creates and manages campaigns, continually optimising to ensure that they meet and exceed targets and providing clients with detailed reports.

Prior to joining us, Ellie completed an Economics degree at the University of Reading and enjoyed three summers working at an opera house by the sea in Sussex.

A total foodie, Ellie loves hunting out quirky, independent street food venues in every city she travels to. When at home she’s a diehard Seagulls fan, making good use of her Brighton and Hove Albion season ticket.