Encore Digital Media was born in 2013 out of the frustrations felt on the buy and sell side within the B2B advertising sector around programmatic and data driven media placement. Nobody was getting it right!

We strive to deliver best in class service in this space using industry experience, leading technology and the best personnel. Using the same methodology of ‘audience first delivery’ specialism, we are now active in the Automotive, B2B and high net worth sectors.



Dan Shaw

CEO and Co-Founder

As Joint CEO, Dan co-founded Encore Digital Media in 2013. Ensuring the team delivers the best possible work to all partners, he stays one step ahead of the industry, bringing new products to market that really make a difference.

Dan spearheaded the UK’s first full service Publisher Trading Desk at IDG. Having worked in publishers since graduating, B2B was a consistent focus, as he helped B2B marketers engage with their audiences effectively.

Partial to a flutter or two, it was Dan’s love of horse racing that inspired the company’s name - Auroras Encore was the 2013 Grand National Winner. A man of simple pleasures, he’s happiest in his garden, cooking and eating al fresco with friends, especially if there’s a well-stocked wine rack within reach.


Guy O'Brien

CEO and Co-Founder

Joint-CEO and co-founder, Guy runs the business day-to-day, working with Commercial and Delivery teams to achieve best in class service for all clients. Hiring talented people and building an environment in which they can flourish is a key focus.

Since 2000 Guy has worked across digital media in all its guises for small, medium and large agencies as well as start-ups and publishers. B2B media is a speciality.

Guy’s Mastermind specialist subject would be 1950s Hollywood and indeed, an alternative career in showbiz did once beckon: Guy is a former child model and actor, and alumnus of the Sylvia Young Stage School.




Dan is Chairman of Encore and, alongside Dan Shaw and Guy O’Brien, was one of the original founders of the business. He is responsible for the company’s longer term commercial strategy.

Prior to Encore Dan co-founded Bourne, a digital marketing agency, and is an investor in several marketing technology brands. He sits on the board of OnePulse and Phrasee whilst managing MarTech investments for Next15.

A keen Manchester United fan, Dan also has an array of guitars (a rather expensive hobby). He briefly played in a band with Bob Marley’s brother - Bob did, however, have a pretty large family.



Financial Director

Marc is our Finance Director with overall responsibility for all accountancy at the company. Before joining Encore Digital Media he spent 15 years in the construction industry as a senior financial manager, running the Glasgow office of J Murphy & Sons Ltd.

Most at home in the great outdoors, Marc is a keen cyclist, golfer and football fan. His happy place is a sunny day on one of Scotland’s finest golf courses, playing 18 holes with his daughter (provided they both have a good round!)




Head of Automotive

Russell heads up Encore’s Automotive division which launched in Jan 2017, working with all areas of the business to develop in-market car buyer and Fleet solutions for clients.

His digital media career began in 2006, with automotive media quickly becoming a speciality and a passion.

Russell is a proud Blockbusters champion, achieving two gold runs and scooping a Walkman and some camping equipment. He won’t be drawn on whether or not he asked Bob for a ‘P’.



Commercial Manager

As Commercial Manager, Georgina is responsible for new business development and daily account management of Encore’s agency relationships.

With 14 years of commercial experience, Georgina started off selling classified adverts in The Loot newspaper and worked her way up through the publishing ladder with extensive experience in the Automotive market along the way. She joined Encore in 2018.

In her spare time, Georgina is a keen chess player and wine taster, but finds the two don’t always mix. She has a WSET level 1 wine qualification finds it hard to turn down a good glass of red.




Sales Manager

Kathryn on our B2B team is responsible for servicing the large network agencies and specialist B2B agencies. She’s constantly on hand to help manage client accounts whilst simultaneously striving to build Encore’s client and customer base.

She also holds the acclaimed position of team Social Secretary, so on the side she can be mostly found planning Encore’s social calendar.

Outside (sometimes inside) of work, Kathryn considered herself a keen cyclist, whether that be in her spin class or her route to the pub.  Either or.


Elizabeth Hiscoke 

Agency Sales

Liz joined the team in 2015. She is responsible for agency sales and new business, working with large network agencies and smaller independents.

Her working life started at Nespresso as a Sales Rep, where she drew on her love of presenting, honed during her politics degree at the University of Exeter.

Liz is a keen SCUBA diver, skier and traveller. As a former non-commissioned officer in the British Army, she’s also assured of an extra chocolate biscuit during the tea run.


Harry Jackson

B2B Account Executive

As B2B Account Executive, Harry maintains a high level of service across our B2B accounts and introduces new partners to our products and services.

Prior to joining us in May 2018, Harry worked in Data Recruitment. There he gained a vast amount of knowledge and experience in areas such as technical programmatic, business development and account handling.

Outside of work, Harry is a man of simple pleasures; a pint down the pub (and the occasional bag of dry roasted peanuts) suits him just fine.



Kristen Sesto

Head of Audience

Kristen is Head of Audience, leading the effort to ensure data and insight is at the heart of everything Encore does. Her team is responsible for testing, tracking and refining all audience targeting solutions to make sure they stay on top and ahead of an industry that changes daily.

Firmly rooted in data and analytics, Kristen has spent four years working in both the UK and US markets, managing audience targeting and data management platforms for agencies and publishers.

Encore’s resident American from New York state, when Kristen’s not making data-driven decisions she’s creating her own brand of scented soy candles.


Abi Borsberry

Co-ordination Manager

Abi works with the Audience team as Co-ordination Manager. She streamlines workflow across all departments as well as working with publisher, media and data partners.

A publishing stalwart, she’s spent the last 14 years in the sector, including 11 years at City A.M running its productions and operations.

One of Abi’s greatest achievements is riding in a 4-man bobsled down the world’s fastest track in Canada, reaching speeds of over 100mph. She assures us there’s video evidence!



Senior Audience Strategist

Our Senior Audience Strategist, Danielle, is focussed on using data effectively to inform delivery and accurately target the right users, at precisely the right time. She is one third of the well-oiled cog that sits between team Client and Delivery teams.

Born and raised in Greater Manchester, Danielle studied Physics with Philosophy at the University of York. After 22 years in the North, and a brief stint in South East Asia, she joined our London office.

Outside work we are told that partying with Usain Bolt and walking in front of Anna Wintour are ‘no big deal’ for Danielle.



Alex Lakin

Head of Delivery

As Head of Delivery, Alex joined us in 2014 and now oversees the Delivery team at Encore. His role includes ensuring that all campaigns, from set up to completion, meet and exceed client expectations.

Alex formerly worked for the Royal Mail Group. He’s a graduate of Loughborough University having studied International Relations.

Alex is the tiniest bit Australian, but has yet to master the dark arts of the boomerang.



Head of B2B Delivery

As the Senior B2B Delivery Executive in the Ad Ops team, Daniel sets up and maintains campaigns for a range of clients, ensuring KPIs are met, reporting and analysing key campaign and data and optimising to improve campaign performance.

Daniel joined Encore in 2016 fresh from university, having graduated from Birmingham with an Economics and Geography degree.

A Taylor Swift superfan, Daniel is also a viral superstar in his own right, with over 25,000 views on his YouTube Geography revision videos.



Senior B2B Delivery Executive

A Senior B2B Delivery Executive, Monika sets up and maintains advertising campaigns, performs campaign analyses, optimisations and monitors and evaluates campaign performance.

Monika has a 1st Class BSc (Hons) degree in Business Management and Marketing from Newcastle University and joined Encore after graduation.

Originally from Bulgaria, Monika has practised rhythmic gymnastics for more than 10 years. Starting at just four years old she won silver and bronze medals in regional and national competitions.


Jamie Sidford

Senior B2C Delivery Executive

As part of the Delivery team, it’s Jamie’s job to ensure all campaigns run as planned and perform well against their defined KPIs. He’s responsible for the B2C activity across Automotive and Elite as well as select B2B Automotive campaigns. He also covers end of campaign reporting and analysis.

Jamie has previously worked in both operations and sales roles in digital agencies. With a first class degree in Business Management, he studied at London South Bank University and before that, in South Wales, where he was born.

With Welsh blood coursing through his veins he is a keen rugby player, and in quieter moments he uses his talent for piano playing to produce music. He loves life in London and is keen to explore other foreign cities, particularly those that boast good rugby teams.

Tom Oxley.jpg


Junior B2B Delivery Executive

As a Junior Ad Op Executive, Tom creates, manages, optimises and reports on Encore’s campaigns in the B2B arena.

A University of Birmingham Geography graduate, Tom joined the Ad ops and delivery team at Encore in 2018.

Half English, half Brazilian, Tom’s middle name may sound like a snack (Praetzel) but he is anything but a couch potato, coaching badminton and competing in 20-mile night time chase hikes (wowzers!)





Regional Account Manager

Joe works for 3R Media as Regional Account Manager, servicing clients and media agencies.

Before working in media Joe spent seven years in the fitness industry, helping people achieve their goals.

Joe enjoys working out in the gym and outdoors, hiking and rock climbing in his spare time.


NG Yi-Lin

Regional Account Director

Yi-Lin works alongside agencies and clients in her capacity as Regional Account Director for 3R Media.

With over 24 years of B2C and B2B experience, Yi-Lin’s career has involved work in music education, advertising, public relations and tech media agencies.

She volunteers as a community leader outside of work, and is a balloon sculpting trainer.