Targeting techniques:
Target audiences from every angle.
Turn audience insights into targeting…
that reduces waste and reaches the right people at the right time. Our audience and delivery teams build a strategy around your KPIs. They’ll weigh strengths and limitations to find the right blend of methods.
Audience data targeting.
Focus on online habits that you know your buyers have. We find the right blend of first, second and third-party data for every brief, from a network of trusted providers.
Bespoke whitelisting.
Refine your targeting with a bespoke list of brand-suitable sites. We build a selection of media providers from unique insights about your audience.
Private marketplace deals.
Stand out among competitors by advertising with the highest calibre of publishers. We help you target through these invite-only marketplaces.
Contextual targeting.
Target your audience in real time, scanning content they’re viewing for keywords which our research proves they’re interested in.
Account-based targeting.
Make things personal by finding stakeholders from a specific business online. Serve display ads to employees thanks to vetted ABM data sources.
Search data targeting.
Find your audience based on what they’re searching for on a vast array of publisher sites. Our insights tell us exactly which targeting segments will isolate your buyers.
Geo location targeting.
Fix on your buyers at events, key industry sites or demos that our research shows they visit. Serve in-app ads when they’re there, or later when they’ve left.
App usage targeting.
Find users who’ve installed the apps your buyers love, whether they’re currently using them or have downloaded them in the past.
