Driving video views and high viewability for Samsung targeting IT Decision Makers.
Client: Samsung Enterprise Edition
Sector: B2B
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Samsung wanted to promote the Galaxy Enterprise Edition, a business package that includes not only the handset, but set up support and maintenance too. This campaign was specifically targeted to IT decision makers working in companies of all sizes in the UK.
The campaign objective was get users engaging with their video content and drive high quality traffic to their landing pages.
The challenge and setting an objective.
Encore’s solution.
First we looked for the best and most premium placements for reaching this audience. Using our Business Live and ITDM PMP cluster we were successfully reaching the target audience in relevant environments with Samsung’s messaging.
Through our data and insight partnerships we identified IDTM’s and took the learnings we had gathered, applying this knowledge when running across advance whitelists.
30% of initial landing page lands then moved on to find out more information about the product. Due to our performance for this campaign - we were then upweighted from a burst to always on media.
Services used:
Bespoke Whitelisting
Cluster PMP Execution
Custom Contextual
Encore Exclusive Data and Insight
The results.
1,056 site visits.
This campaign resulted in 1,056 site visits with an average CPSV of £5.07.
CPV reduced by 50%.
We were able to reduce the Cost Per View by 50% over the course of a six week burst.
4.41x Return on Investment.
All this results in a 4.41x Return on Investment given a budget of £5,353.90.
