Digital brand awareness campaign to engage with the investment intermediary market.
Client: Orbis
Sector: FinPro
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This campaign was centred around engaging with potential new investment intermediaries, generating new business, and also maintaining the Orbis presence within this market.
The challenge and setting an objective.
Encore’s solution.
Our experience with the investment intermediary audience meant we were able to apply the perfect combination of strategies to use. The bespoke contextual keyword segments we built for this resonated particularly well with the investment intermediary audience.
We generated great results, and because of this have incorporated this strategy into future campaigns we have run for Orbis. The client also wanted to target a specific geo for one month of this campaign. We were able to set this up swiftly and once more deliver excellent results over a brief period of time.
Services used:
Consented Data
Contextual
Geo Targeting
Premium Whitelisting
Search Data
The results.
CTRs significantly above benchmarks.
This strategy has delivered impressive CTRs that are significantly above our campaign benchmarks.
Premium whitelisting.
We’ve found that both finance and premium news sites perform the best with this audience.
CTRs improving monthly.
Throughout this campaign we have run a bespoke contextual strategy which has constantly produced an excellent CTR which has improved on a monthly basis.
