Driving awareness and consideration of the New Corsa to Inmarket buyers.
Client: Vauxhall
Sector: Automotive
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Vauxhall wanted to raise awareness and consideration of the new Corsa supermini and its electric version, the Corsa E to potential consumer buyers.
The objective was to educate customers on the new vehicles’ key product features & benefits, and uncover audience insights of in-market buyers interested in the Corsa and Corsa E. The campaign was measured on Unique visits to site with greater than 1 minute dwell time.
The challenge and setting an objective.
Encore’s solution.
The campaign’s best performing strategy leveraged Encore’s Exclusive partner, Sophus3’s real-time site analytics data collected from 50+ UK auto manufacturers. By analysing site visitor overlap rates across all manufacturers, we were able to identify and target users in-market for competitor models of the Corsa and Corsa E.
Three of the five best performing strategies were keyword-based segments that aligned the Corsa ads to content mentioning key vehicle features (‘infotainment,’ new small cars, etc.) as well as car buyer lifestyles & interests (electric cars, BIK tax benefits, etc.)
Services used:
Automotive Upstream Search Data
Consented Data
Custom Contextual Targeting
Exclusive OEM Website Insights
The results.
974 unique site visitors.
These unique site visitors had more than 1 minute dwell time.
7.9 minutes average
dwell time.
Average dwell time on Corsa site pages.
3x average dwell time.
Industry average onsite dwell time of 2.5 minutes*.
*Sophus3 Figures based on 50+ UK auto manufacturer site analytics data.
67% viewability maintained.
Viewability maintained across all formats and devices.
