Utilising dynamic creative to promote British success and expertise.
Client: Department for International Trade
Sector: B2B
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The Department for Internation Trade were looking to raise awareness of British success and expertise in the advertising, media and creative sectors across the US and India. The activity ran for the full week of the Cannes Lions Festival of Creativity.
The challenge and setting an objective.
Encore’s solution.
We delivered a dynamic creative solution that allowed the digital advertising campaign to promote the British winners of the various categories at the Cannes Award Festival within minutes of the announcement - allowing the advertising to be in line and of the moment with the editorial coverage of the event.
The campaign ran within specific industry channels, websites and newswires.
Services used:
Bespoke Industry and Job Title Based Whitelists
Dynamic Creative Execution
Event Targeting
The results.
Delivered highly targeted awareness.
The dynamic creative aligned with the audience targeting and digital media placement delivered highly targeted awareness and consistent site traffic to the campaign page.
Ad engagement 3x the average rate.
In addition, the digital media placement delivered ad engagement 3x the rate of average industry standard.
Excellent results within a short time.
Having the dynamic creative in the mix allowed for highly relevant and timely message delivery leading to excellent results in a short space of time.
