Generating the highest digital engagement for Volvo.
Client: Volvo
Sector: Automotive
Read case study
Volvo are a regular partner of Encore, and were looking to increase the number of completed new car configurations and generate sales leads for their XC, S and V ranges.
Additionally they wanted to gain a better understanding on which of the range generate the highest digital engagement through their advertising.
The challenge and setting an objective.
Encore’s solution.
Using our exclusive partner, Sophus3, we were able to use real-time site analytics data from 50+ auto manufacturers to identify and upweigh activity to consumers interested in or in-market for Volvo’s competitive set.
We also created a series of keyword-based segments that aligned the ads to content mentioning key vehicle features (safety, interior, tech) and car buyer lifestyles & interests (young professionals, mums, pensioners, etc.)
Services used:
Consented Data
Custom Contextual Targeting
Exclusive OEM Website Insights
Keyword Targeting
The results.
3,849 new car configurations.
Completed 3,849 new car configurations on site. CPA: £7.70 vs. £8.00 target.
Generated £157,574.
Potential Revenue from New Car Sales*.
6.6x return on spend.
Return on ad spend**.
51% drop in weekly CPA.
Drop in weekly CPA from beginning to end of campaign.
