Reaching SMEs specific sectors to increase quality traffic and engagement on DHLs website.
Client: DHL
Sector: B2B
Read case study
DHL wanted to promote their logistic solutions to SMEs in the ecommerce sector, and A/B test against different sectors such as Healthcare, Tech and Fashion to work out which of these sectors their solutions resonate with best.
Whilst sales are strong in the UK, their overall challenge was to increase considersation of the DHL logistics offering internationally, specifically the US and South Africa.
The challenge and setting an objective.
Encore’s solution.
With our vast experience in the B2B space and exclusive data partnerships within SME, we ran a highly targeted display campaign across our transparent whitelist to reach the target audience and get them engaging on the DHL website.
Tactics included building bespoke whitelists around the healthcare, tech and fashion sectors, highly targeted contextual strategies, and geo targeting around relevant business’ and events.
Services used:
Encore Exclusive Data and Insight
Bespoke Whitelist Building
Custom Contextual
Geo Fenced Targeting
The results.
We delivered
20,000 users.
Encore’s strategy on mobile reported the highest CTR across all three geos, achieving over 0.20% against an industry average of 0.06%.
High quality level of click-throughs.
We also yielded a high quality of clicks seeing that 22.84% of clickers dwelled on the page for 30 seconds, and 17.58% had a total dwell time exceeding 60 seconds.
The US was particularly strong in that regard redeeming numbers of 27.91% and 22.19% for 30s and 60s+ stays respectively.
CTR of 0.16%.
Morning commuter hours saw the strongest performance with an average CTR of 0.16%. This is a trend we frequently see for B2B campaigns.
