OBJECTIVE

  • Engage users who qualify for the UK Motability Scheme

  • Drive traffic sourced from qualified UK users of the Motability Scheme to Volvo XC40 and V60 Motability offerin


SOLUTION

  • Working exclusively with charitable organisations we tap into data partnerships that directly reach users who qualify for the Motability Scheme

  • Audience analysis was under-taken by comparing unique users from the Volvo Motability campaign with data categories and segments from Encores Data Ecosystem

  • Through regular reporting and campaign optimisation we were able to establish trends and learnings such as which environment, creative and time of day resonated best with the audience, to drive results


RESULTS

  • The campaign performed strongly and was upweighted

  • Total delivery was over 2.4 million impressions

  • Generated over 4,000 clicks to the Volvo Motability Scheme website

  • We are a regular partner for Volvo Motability activations