OBJECTIVE

  • Generate leads for their consumer vehicle range, namely drive users to the car configuration pages on the Volvo website.

  • Drive high quality visits with particular focus on dwell time and engagement rates.

  • Promoted large range of Volvo models.


SOLUTION

  • Utilised encore’s exclusive partnership with Sophus3 to use cross site car manufacturer data to identify Volvo main competitors and the make up of Volvo’s car buying audience.

  • High quality audience segments and strategies are put in place to serve high impact creative reaching relevant in-market car buyers.


RESULTS

  • Over 12 million impressions, generating over 24,000 visits to the Volvo car configuration page.

  • Exceeded dwell times and engagement rates targets for over 2 years, driving the highest quality of in-market buyers on the campaign plans.

 
Having used Encore Automotive to promote Volvo’s Consumer offering, we were not only very pleased with the results generated but also the level of service, insight and reporting we received both throughout and post campaign. I see Encore as a long-term partner for Volvo and would recommend using them to promote a range of automotive campaigns.
— Paul Smith - Mindshare