Improving transparency for programmatic buyers
Encore work closely with our publisher partners that are aligned with ads.txt protocol within our whitelist environment. Ads.txt, an IAB initiative, stands for Authorised Digital Sellers and is a simple, flexible and secure method publishers to publicly declare the companies they authorise to sell their digital inventory, in order to improve transparency for programmatic buyers.
This is a step forward to mitigate against domain spoofing and unauthorized reselling of publisher inventory and means that Encore will only be buying against declared publishers listed.
Encore are committed to working within a programmatic advertising ecosystem that allows for efficient and effective advertising in a transparent publishing environment.