OBJECTIVE

  • Raise awareness of and generate engagement in Jaguar Land Rover’s Business and Fleet offering, targeting Fleet Managers and Decision Makers.

  • Focus on the Jaguar XF, XE and Land Rover Discovery models.


SOLUTION

  • Using high impact display creative, Jaguar Land Rover benefited from our exclusive data partnerships to reach Decision Makers at source.

  • Through regular reporting and campaign optimisation we were able to establish trends and learnings such as which environment, creative and time of day resonated best with the audience, to drive results.


RESULTS

  • The campaign has delivered over 6 million impressions, generating over 7,500 visits to the Fleet pages on the Jaguar Land Rover websites. On top of this, dwell times has exceeded over 2 minutes on average meaning the users we drive through are highly relevant and engaged in invested in Fleet solutions.

 

"Encore's automotive offering is the most exciting partner on our Fleet and Business plan."

Jonathan Stagg
Mindshare