OBJECTIVE

  • Using a 30 second video, the objective was to announce the launch of the Jaguar I PACE and drive consideration of the car as a genuine fleet and business solution across Europe.

  • Aimed to drive high quality view through and engagements as well as clicks to the Jaguar I PACE fleet and business landing page.

  • Campaign ran in Belgium, France, Germany, Italy, Netherlands and Spain.


SOLUTION

  • Utilised encore’s exclusive fleet and business data partnerships to identify genuine decision makers in that space to drive consideration.

  • From there high quality audience segments and strategies are put in place to serve the video within TEADS and Twitter using unique encore data sets.


RESULTS

  • Delivered over 690,000 video views generating a high view through rate of 68%.

  • Achieved CTRs of as high as 0.28%.