Using a 30 second video, the objective was to announce the launch of the Jaguar I PACE and drive consideration of the car as a genuine fleet and business solution across Europe.
Aimed to drive high quality view through and engagements as well as clicks to the Jaguar I PACE fleet and business landing page.
Campaign ran in Belgium, France, Germany, Italy, Netherlands and Spain.
Utilised encore’s exclusive fleet and business data partnerships to identify genuine decision makers in that space to drive consideration.
From there high quality audience segments and strategies are put in place to serve the video within TEADS and Twitter using unique encore data sets.
Delivered over 690,000 video views generating a high view through rate of 68%.
Achieved CTRs of as high as 0.28%.