Ford needed to drive awareness and conversions for their Fleet range which centred around their Focus ST-line.
The campaign would be measured on traffic as well as a selection of conversion metrics including brochure downloads and car configuration.
By using our access to data partners and exact audiences, Ford was able to reach Fleet Managers and Decision Makers in premium environments. All sites appeared on our transparent whitelist.
Ford served a range of creatives across desktop and mobile including MPUs and Leaderboards.
The campaign has delivered over 10 million impressions generating over 12,000 clicks. We’ve also exceeded Ford’s campaign CPA target by at least 15% every quarter and we are now a regular feature on their plan.