Utilizing dynamic creative allows for messaging variables to change the content of each ad, in real time, dependent on the viewer and in consideration of the contextual environment.

As each ad is tailored to each user, brands and marketers can connect with their audiences in a much more meaningful way. This leads to better recall and improved campaign performance rates. Being able to change message, images, look and feel, pricing etc allows for a higher level of creativity without the cost, resource and time taken of having to design, build and deploy individual formats to carry each message.