Having launched their first UK gallery in London in May 2014, Contini briefed us to drive awareness of the gallery and lead traffic to their website.
Promoting the launch to upscale Londoners, Modern Art Enthusiasts and Wealthy Individuals. 60% of the budget was dedicated to London and 40% to the rest of UK.
We contextually targeted users across desktop and tablet devices, applying 3rd party data and London geo-location targeting.
The campaign delivered over 5 million impressions in 6 weeks, generating over 6,000 visits to the specific campaign pages.
Monthly traffic targets were exceeded, and we saw a brand search uplift throughout the campaign period, due to heightened online awareness.