Utilise media owner design and build resource to deliver high impact / disruptive formats to promote the new 5:3:5 offer for the Alfa Romeo Stelvio.
Aimed to drive high quality site traffic to the Alfa Romeo Stelvio model page.
Utilised Encore’s exclusive Fleet and Business data partnerships to identify genuine decision makers in that space to drive consideration.
From there, high quality audience segments and strategies are applied.
Serve the video within TEADS and Twitter with a unique overlay our data.
Delivered over 690,000 video views generating a view through rate of as high as 68%.
Achieved CTRs as high as 0.28% which meant our data capabilities engaged highly relevant and interested users.