OBJECTIVE

  • Utilise media owner design and build resource to deliver high impact / disruptive formats to promote the new 5:3:5 offer for the Alfa Romeo Stelvio.

  • Aimed to drive high quality site traffic to the Alfa Romeo Stelvio model page.


SOLUTION

  • Utilised Encore‚Äôs exclusive Fleet and Business data partnerships to identify genuine decision makers in that space to drive consideration.

  • From there, high quality audience segments and strategies are applied.

  • Serve the video within TEADS and Twitter with a unique overlay our data.


RESULTS

  • Delivered over 690,000 video views generating a view through rate of as high as 68%.

  • Achieved CTRs as high as 0.28% which meant our data capabilities engaged highly relevant and interested users.