"Having used Encore Automotive for the first time to promote Volvo’s Consumer offering, we were not only very pleased with the results generated but also the level of service, insight and reporting we received both throughout and post campaign. I see Encore as a long-term partner for Volvo and would recommend using them to promote a range of automotive campaigns."

Paul Smith –Account Director (FAST) – Mindshare


OBJECTIVE

Volvo used Encore to raise awareness and generate leads oftheir consumer vehicle range targeting in-market car buyers.

The campaign was measured on the amount of users we drove to complete the Car Configuration feature on the Volvo website.

Dwell time and engagement rates on the Volvo website were also monitored.

Solution

Using high impact display creative, Volvo utilised our expert knowledge in the market and exclusive data partnerships such as Sophus3 to reach in-market buyers at source.

Through regular reporting and campaign optimisation we were able to establish trends and learnings such as which environment, creative and time of day resonated best with the audience to drive results.

ResultS

Not only did the campaign achieve campaign benchmarks, we also provided Mindshare with a detailed post campaign report which gave them insight into the types of in-market buyer they were reaching and how users engaged with their adverts.