OBJECTIVE

  • Raise brand awareness and deliver qualified traffic across specific cities over a 9-month period.

  • Reach Business Owners, Decision Makers and Influencers within SME and Enterprise across 15 UK cities.


SOLUTION

  • Target users by geographical location only within contextually relevant content channels, through a combination of 1st and 3rd party data. 


RESULTS

  • The activity delivered an average 0.15 % CTR

  • We also identified that the most responsive users driving high engagement were from the cities located in the south of the country - useful for future brand activity.