OBJECTIVE

  • Drive awareness of the Lenovo ThinkPad 25th anniversary laptops amongst IT decision makers and influencers in companies with 250-100 employees.


SOLUTION

  • We created bespoke data segments using a premium business relevant whitelist of sites ensuring we prospected to the exact audience only across desktop, mobile and tablet devices. We ran the campaign across Spain, France, Italy, Germany and the UK.


RESULT

  • All geo-locations performed above the industry benchmark, clearly showing that the audience was engaging well with the messaging.