OBJECTIVE

  • Reach the UK financial community with a consistent, authoritative approach to position KPMG as a thought leader within digital transformation.

  • Deliver qualified traffic to a dedicated website showcasing the latest video and whitepaper content, across a 9-month period.


SOLUTION

  • We synced our audience data pools with Twitter and Mediamath over the campaign period and delivered multiple, staged brand and content-led messaging from contextually relevant environments across our premium whitelist of websites.

  • All digital activity was synchronised with out-of-home tactical activity (Canary Wharf Tube sponsorship and taxi liveries) for maximum impact, online and offline.


RESULTS

  • We delivered over 20,000 users to the campaign across the 9-month period; time spent on site averaged 3 mins and 500 new business leads were generated.

  • The success of the Changing Futures activity means this has now become a recurring campaign in the KPMG marketing calendar.