OBJECTIVE

  • Raise awareness of and generate engagement in Jaguar Land Rover’s Business and Fleet offering, targeting Fleet Manager and Decision Makers.

  • Focus on the Jaguar XF, XE and Land Rover Discovery models.


SOLUTION

  • Using high impact display creative, Jaguar Land Rover benefited from our exclusive data partnerships to reach decision makers at source.

  • Through regular reporting and campaign optimisation we were able to establish trends and learnings such as which environment, creative and time of day resonated best with the audience, to drive results.


RESULTS

  • The campaign performed well above benchmark CTRs.

  • Our detailed post-campaign report also gave the client insight into which job function and industry sector worked best for each brand.

 

"Encore's automotive offering is the most exciting partner on our Fleet and Business plan."

Jonathan Stagg
Mindshare