OBJECTIVE

Jaguar Land Rover used Encore to raise awareness and generate engagement of their Business and Fleet offering targeting Fleet Manager and Decision makers. The campaign mainly focused on the Jaguar XF, XE and Land Rover Discovery.

Solution

Using high impact display creative, Jaguar Land Rover utilised our exclusive data partnerships to reach decision makers at source. Through regular reporting and campaign optimisation we were able to establish trends and learnings such as which environment, creative and time of day resonated best with the audience to drive results.

ResultS

Not only did the campaign perform well above benchmark CTRs, we also provided Mindshare with a detailed post campaign report which gave then insight into which job function and industry sector worked best for each brand.


 

Encore’s automotive offering is the most exciting partner that we have on our Fleet and Business plan. Encore’s data capabilities and expertise in Automotive enable us to reach the exact user we are looking to target in a truly unique way, that has the potential to be expanded across our wider plan.

JONATHAN STAGG

Jaguar Land Rover Planning Team, Mindshare

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