OBJECTIVE

  • To drive a significant number of 'new' prospects to invitation-only events for C-Level executives. We needed to ensure that each prospect fitted the qualifying criteria. 

  • As fully engaged prospects were absolutely key, further focus was placed on monitoring numbers of sign-ups who then actually attended the event.


SOLUTION

  • Using bespoke data as well as carefully selected 3rd party data, we identified C-Suite professionals in the relevant geographical areas and targeted them with a focused digital marketing campaign to encourage them to register.


RESULTS

  • A total of 235 100% relevant new registrations were delivered via the Encore platform in a 6-week period. These only came from the target group in key geographical areas (Sydney and Melbourne).