OBJECTIVE

  • Ford needed to drive awareness and conversions for their Fleet range which centred around their Focus ST-line. 

  • The campaign would be measured on traffic as well as a selection of conversion metrics including brochure downloads and car configuration.


SOLUTION

  • By using our access to data partners and exact audiences, Ford was able to reach Fleet Managers and Decision Makers in premium environments. All sites appeared on our transparent whitelist.

  • Ford served a range of creatives across desktop and mobile including MPUs and Leaderboards.


RESULTS

  • The campaign has delivered over 10 million impressions generating over 12,000 clicks. We’ve also exceeded Ford’s campaign CPA target by at least 15% every quarter and we are now a regular feature on their plan.