Raising Awareness of Ford's Fleet offering


OBJECTIVE

Ford needed to drive awareness and conversions for their Fleet range which centred this time around their Focus ST-line. The campaign was being measured on traffic as well as a selection of conversion metrics including brochure downloads and car configuration.

Solution

By using Encore’s access to data partners and exact audiences, Ford were able to reach Fleet managers and decision makers through premium environments from our transparent whitelist of sites. Ford served a range of creatives across desktop and mobile including MPUs and Leaderboards

ResultS

Achieved above the benchmarked CTR set at the beginning of the campaign and we are now a regular partner.