OBJECTIVE

  • Raise awareness of British success and expertise in the advertising, media and creative sectors within industry communities across the US and India.

  • The activity was to run for the full week of the Cannes Lions Festival of Creativity, June 2017.


SOLUTION

  • We partnered with Deviceful to deliver a dynamic creative solution that allowed the digital advertising campaign to promote the British winners of the various categories at the Cannes award festival within minutes of the announcement. This ensured the advertising was perfectly in line with the editorial event coverage.

  • The campaign ran strictly within specific industry channels, websites and newswires.


RESULTS

  • The audience targeting and digital media placement aligned perfectly with the dynamic creative, delivering highly targeted awareness, consistent site traffic to the campaign page and ad engagement x3 the rate of industry averages.

  • The strong results were particularly well received as we were working within a very short window of time.