OBJECTIVE

Raise awareness of British success and expertise in the advertising, media and creative sectors within the communities of these industries across the US and India. The activity ran for the full week of the Cannes Lions Festival of Creativity, 2017.

Solution

We partnered with Deviceful to deliver a dynamic creative solution that allowed the digital advertising campaign to promote the British winners of the various categories at the Cannes award festival within minutes of the announcement allowing the advertising to be in line and of the moment with the editorial coverage of the event. The campaign ran within specific industry channels, websites and newswires.

Result

The dynamic creative aligned with the audience targeting and digital media placement delivered highly targeted awareness, consistent site traffic to the campaign page and ad engagement x3 the rate of average industry standard. Having the dynamic creative in the mix allowed for highly relevant and timely message delivery leading to excellent results in a short space of time.