OBJECTIVE

  • Having launched their first UK gallery in London in May 2014, Contini briefed us to drive awareness of the gallery and lead traffic to their website.

  • Promoting the launch to upscale Londoners, Modern Art Enthusiasts and Wealthy Individuals. 60% of the budget was dedicated to London and 40% to the rest of UK.


SOLUTION

  • We contextually targeted users across desktop and tablet devices, applying 3rd party data and London geo-location targeting.


RESULTS

  • The campaign delivered over 5 million impressions in 6 weeks, generating over 6,000 visits to the specific campaign pages.

  • Monthly traffic targets were exceeded, and we saw a brand search uplift throughout the campaign period, due to heightened online awareness.