Contini Art launched their first UK gallery in London in May 2014. They needed to create awareness of the gallery and drive traffic to their website.


OBJECTIVE

To deliver messaging promoting the launch of the gallery to upscale Londoners, modern art enthusiasts and wealthy individuals. 60% of the budget is dedicated to London and 40% to the rest of UK.

Solution

Contextually target users across desktop and tablet devices, apply 3rd party data, apply London geo-location targeting.

ResultS

The campaign delivered over 5m impressions in 6 weeks, generating over 6,000 visits to the specific campaign pages. Monthly traffic targets were exceeded and brand search uplift occurred across the campaign period due to the heightened online awareness.