The online consumer is in a hurry.
The total time they spend researching their next car purchase has shortened to between 4 and 6 weeks*. The time between their first visit to a manufacturers website and taking the action of booking a test drive averages just 6 days*.
The eager and information hungry In-Market car buyer means that a car advertiser’s window of influence is getting smaller. Therefore, the importance of reaching users at the right time and with a message that resonates with their own personal reason for choosing a car is becoming more and more vital.
*Sophus3 Consumer’s Digital Journey Research 2017
With our exclusive data partnerships and expertise in the Automotive market we can help you target:
In-Market Consumer Car Buyers
We can use tried, tested, trusted and interrogated exclusive data sourced directly from Car manufacture websites, car clubs and dealership networks to build audiences and reach in-market buyers in a non-assumptive way.
Fleet / Company Car Decision Makers
Using Exclusive data partnerships from organisations associated with Fleet Managers and Decision makers, we can reach users in charge of fleet/company car operations in their business within any company size.
Served only on Premium Websites and catered for any objectives
Brand safety and transparency is of upmost important to us. No matter what activity you run with us, all advertising will be served on premium websites from the whitelist that you can approve before any activity goes live.
Tailored to achieve any campaign objective
We have extensive experience in running campaigns to achieve many objectives. Whether your objective is acquisitions, engagements or reach, we will tailor our solutions to ensure you get the best performance.
We strive for unparalleled excellence and positive brand experience through:
Quality placement opportunities
Transparency in delivery
Find out more
Russell has 10 years of commercial experience in several sectors which includes the Automotive industry. Russell has worked with a wide range of agencies and clients on solutions from In-market prospecting to partnerships to enable brands to reach both the Business and Consumer sides of the car buying audience. Russell is very passionate about motoring and how the way people are buying vehicles is changing. He joins us most recently from Dennis Publishing where he worked on their automotive titles Auto Express, Carbuyer and Evo.