OBJECTIVE

  • Raise brand awareness across for AIG in LATAM over a month period.

  • Reach Insurance Brokers and Agents, Risk Managers and C-Suite executives across different regions in LATAM.


SOLUTION

  • We targeted users within business, finance, world news and politics channels. We contextually targeted users when they were engaging with relevant content and made use of remarketing techniques.


RESULTS

  • The activity has delivered an average 0.20% CTR, showing that the target audience was very engaged with the AIG brand and content.

  • In certain regions the CTR reached over 0.25% .