Raise brand awareness across their specific Target Audience in LATAM over a month period.


OBJECTIVE

Speak to Insurance Brokers and Agents, Risk Managers and C-Suites across different regions in LATAM.

Solution

Target users within Business, Finance, World news, Politics channels. Contextually targetusers when engaging with relevant content. Remarketing

ResultS

The activity has delivered an average 0.20% CTR, showing that the target audience was very engaged with AIG brand and website especially in certain regions of LATAM where the CTR reached over 0.25% .